The Russians are making a dash for the North Pole - not for control of oil and gas or gold and diamonds, but for something far more valuable - your mind.
During the course of some bizarre secret research carried out during the Cold War, Russian scientists found that humans possess the evolutionary remnant of a “sixth sense”, which can be stimulated by a varying magnetic field. It is well known that such a magnetic sense is responsible for the homing instinct of pigeons and other migratory birds and animals, including higher vertebrates.
The discovery itself was a lucky accident. A scientist was carrying out an experiment using an early MRI machine prototype, with a volunteer strapped inside. He was absent-mindedly tapping a childhood lullaby tune on the controls. The next day, he was shocked to discover the volunteer - who was sedated and asleep at the time of the experiment - humming the same tune. After quickly establishing that the volunteer was not a long-lost brother and that he had no recollection of where he heard the tune, the scientist quickly wrote up a paper for publication in Scientific Russian, which was instantly suppressed due to its military potential.
The discovery got some modest recognition and funding from the Soviet Three Letter Agencies, who thought it a useful addition to their brainwashing arsenal. Three years into the program, they made a mind-blowing breakthrough - one that transformed it from a firecracker to an Atom Bomb. They found that by setting up a huge magnetic pulse generator near the North Pole, they could modulate the Earth’s magnetic field itself, potentially affecting everyone in the world.
How would this work? Well, remember that the earth is a giant magnet, with lines of magnetic force originating from the north pole, girdling the earth and terminating in the south pole.

Notice how these lines or strings are bunched together near the north pole. Fiddling with the bunched-up strings at the pole would cause the entire world-wide spiderweb of magnetic strings to vibrate in unison. Any magnetically sensitive material would also exhibit tiny fluctuations in sympathy. On humans, the effect is most pronounced on those who are aligned like a compass needle, e.g. those sleeping horizontally, along a north-south direction with their head pointing north, in a mental state when they’re the most relaxed and suggestible.
Ancient Indian texts like the Vastushastra prohibit north-south sleeping postures for precisely this reason. Not because they suspected the ancient Siberian tribes of magnetic mischief, but to avoid the ill effects of similar ripples in the magnetic field which are caused by natural events like sunspots and solar storms.
Project Spider was so big that despite the thick shroud of secrecy, word of it could not help but leak out to the West. American secret agencies debated the wisdom of surgical strikes against the pulse generator complex, while scientists worked feverishly to work out its implications. Finally they recommended no action be taken. They asserted that with the then extant technology, there was no way to inject even the most elementary of verbal suggestions into human minds. This, combined with a desire to avoid a nasty and dangerous confrontation, left Project Spider in peace, to die of its own accord.
Finally, reluctantly, the Russians came to the same bitter conclusion. It was indeed possible to induce simple rhythmic patterns in a fraction of susceptible, sleeping humans worldwide. But subliminally subjecting everyone to the Communist 5th Symphony (and giving pigeons a headache) was hardly going to advance the cause of world domination. Or even get them a warm water port. Reluctantly, they wound up their efforts on Project Spider and invaded Afghanistan instead.
So far, this story has progressed through the classic stages of the evolution of an innovative product: initial discovery, scale-out, delivery. The final stage of actual application of the innovation is now upon us.
In the early ’90s, masses of vultures gathered around the carcass of the Great Red Bear, ripping up huge chunks of state-owned flesh to line their private tummies. One of them had a very smart young analyst trawl through secret defence research records looking for pieces which could be commoditized and sold to the rest of the world. The analyst came upon Project Spider and stopped, amazed by its sheer scale and ambition. And then he had it - the idea which his predecessors never had, never could have had, since they lived and worked before MTV became a part of the global lifestyle. If simple musical patterns were all that could be transmitted and induced to sleeping subjects… why not use it to subliminally advertise music?
And that’s what they proceeded to do. It was almost historically and poetically inevitable that the American music industry, that poster-child of corporate evil, would find and greedily lap up a scheme like this. It’s well-known that popular music gets that way not due to its merit, but a variety of factors including the powerful network effect, which pushes certain songs well ahead of the pack because of their first-mover advantage among a small but critical mass of early listeners. What better way of ensuring that vital early momentum than subliminal advertising? So Radio Spider broadcasts, all the time, simple, repetitive patterns, softening you up for upcoming “hits”. When you hear the tune on TV or radio, you think “Hey, this sounds familiar…” tapping along - anticipating - the beat... you’re already pre-programmed to like it.
Think I’m kidding? Pop music quality has spiralled downwards through the late ’90s to today, with simple, cliched tunes becoming inexplicably popular. If you don’t like popular music (and who doesn’t pretend to dislike it?), try this simple experiment: listen to the Top 20. It will sound like mindless dreck. For the next two weeks, sleep north-south with your head pointing due north. Listen to a few of the top 20 every day. Within that time, you’ll begin to slowly - horror of horrors - like them, although you’ll have difficulty admitting it to your hipster friends.
Radio Spider has already diversified into advertising other products by broadcasting the jingle (”Co-stan-za!”). This makes you extra receptive to the advertising message when you see it on TV, accompanied by the jingle. One product in particular calls out for special mention: Election candidates (Think of an election coming up, say, in ‘09…)
Recently, Russia’s been in the news for making increasingly aggressive bids to claim large polar areas, including the North Pole itself. The natural resources grab is a feint - as the magnetic pole drifts a few miles every year, the Russians want to be sure that they dominate the Pole’s entire foraging ground. Of course, this calls for a lot of investment, which some top government advisors balked at. The Russian President reportedly overruled them with a chilling and eerily familiar remark: “When you have them by the poles, their hearts and minds will follow”